Licensing

Start Flexible. Upgrade Anytime.

Every plan includes full Build Alpha access. Start quarterly to try it out, or go lifetime and never pay again. Upgrade at any time — your payments apply.

Best to Try

Starter

$497

+ $49 / month

Full strategy generation engine
7,000+ built-in signals
12+ robustness tests
Export to 8+ platforms
Portfolio construction
AI model integration

Get Starter

Upgrade to Lifetime for $1,197

Best Value

Pro

$997

+ $197 / year

Everything in Starter
7,000+ built-in signals
12+ robustness tests
Export to 8+ platforms
Portfolio construction
AI model integration
Lower annual cost vs monthly

Get Pro

Upgrade to Lifetime for $697

For Serious Traders

Lifetime

$2,497

$1,497

one-time payment

Everything in Pro
7,000+ built-in signals
12+ robustness tests
Export to 8+ platforms
Portfolio construction
AI model integration
No recurring payments — ever
All future updates included

Get Lifetime — $1,497

Included Free

Fast-Start Package

Installation is guided step-by-step. Build your first strategy within 10 minutes.

10-Min Onboarding

Build your first strategy in a guided video walkthrough

Strategy Starter Pack

10 importable strategies across asset classes and timeframes

Pre-Build Checklist

Learn what to do — and not to do — before building

Post-Build Checklist

Sanity + robustness steps before you deploy

Who It’s For

Built for Serious Traders

Not a signal service or trade copier. Institutional-grade software available to all.

Systematic Traders

Rules-based strategies, not discretionary

Robustness Testing

Validate before risking capital

Repeatable Workflow

Build → Test → Export → Monitor

No Coding Required

Point and click, optional Python

Export & Live Trade

8+ platforms, code generated for you

No Infrastructure

Everything in one software — data included

3 Steps

How It Works

Define Constraints

Markets, timeframe, risk management, entries, exits, filters and objectives.

Generate & Validate

Stress test and filter out fragile candidates automatically.

Export + Monitor

Generate code for your platform and monitor positions live.

Day One

After Purchase You Receive

Software Installer

Guided setup

Fast-Start Guide

First strategy in 10 min

10 Starter Strategies

Importable, tested concepts

Full User Guide

Complete documentation

Private Video Library

50+ training videos

Personal Welcome Email

Direct from the founder

Questions

FAQs

How do upgrades work?

You can upgrade at any time. Starter can upgrade for $1,197. Pro can upgrade for $697.

Do I need to code?

No. Build Alpha is point-and-click. You can optionally extend it with custom Python signals, if desired — but it is not required.

Is data included? Can I import my own?

Yes. Historical data is included back to 2006 and updated regularly. You can also connect to your broker or data provider for live and historical data, or import any file format — Build Alpha converts it for accurate use.

Is there a free trial or demo version?

There’s no free trial, but the Starter plan at $497 is designed to let you try Build Alpha with full access and minimal commitment. If you love it, upgrade at any time. Extensive demo videos are at buildalpha.com/demo.

Will results match across platforms?

Exports are designed to match. Minor differences can occur due to data feeds, session settings, commissions, and execution assumptions. Step-by-step guides exist for each platform, and direct support is always available.

A few examples below – click to expand.